But although it’s extremely helpful for debugging desktop webpages, it didn’t really address the problem at hand (out of the box), since we want to debug mobile devices. It holds some outstanding functionality for debugging websites and web applications. Many of you might be familiar with Chrome Developer Tools (on your desktop computer).

I find a solution! And for Android devices, I found a solid one. So I did what I typically do when I run into a tricky situation. And that’s obviously an important aspect to debugging analytics problems.Ī Solution – Remote Debugging on Android with Chrome But again, you couldn’t see the actual firing of the code or the events being tracked. That wouldn’t document the firing of analytics code, but would let you see the source code when accessing a webpage via a specific type of smartphone or tablet. I also mentioned to Annie that using a chrome extension like User Agent Switcher could help. That could work, but it’s not as granular or isolated as you would want. My knee-jerk response was to check real-time reporting in Google Analytics while accessing specific pages to ensure those visits were being tracked, in addition to events. For example, I do a lot of algorithm update work and often dig into the analytics setup for a site to ensure we are seeing the full drop in traffic, conversion, revenue, etc. This is something many digital marketers grapple with, especially when you are trying to track down problems. And there’s nothing that drives a marketer crazier than flawed data.Ī few weeks ago, Annie Cushing tweeted a quick question to her followers asking how everyone was testing their Google Analytics setup via mobile devices. And if your analytics code isn’t firing properly across smartphones, tablets, and desktop computers, your data will be messy, incomplete, and inaccurate. But in a multi-device world, it’s not as easy to make sure your setup is accurately tracking what you need – or tracking at all. Marketing without measurement is a risky proposition for sure. We all know that having a strong analytics setup is important.

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